The opening party will be in SoHo on April 30th, 2010 from 3PM to 8PM at 425 Broadway on the 5th Floor. Be sure to swing by to check out The Impossible Collection (a showing of over 20 artists' work), enjoy in-store-only specials, have your picture taken with the new films, be eligible to win prizes like film, cameras, and Freitag bags, and sip free wine from City Winery! If you're in town, this is definitely worth attending.
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