Ever since they announced the Pantone Spring Color Report, I've been mulling over the selections for the 2017 Color of the Year. Today, they announced that the new IT color is... GREENERY!
"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose..." said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
I really think their thoughtful selection is spot on. I know so many people who are desperate for a freshening up and a deeper, more meaningful connection to the world around them. I always appreciate the thought that goes into their picks. To see the full report (including possible color palettes and how to work with the color) and a snazzy video, CLICK HERE.
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I'm changing the name of my graphic design company and created a new logo just last week with this color. It will also be the color I pain my office.
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